Welcome to the second of a two-part series about making the most of
your presentations, PowerPoint or otherwise. Here are some more tips.
Fill Your Toolbox
Part 1 of this series discussed using PowerPoint to strengthen your
presentation. It’s a great tool. But there are other presentation tools
that you can use if circumstances call for them.
•Something to write on. This includes white boards,
blackboards, flip charts or any surface you can write on or draw on to
illustrate your message. These are especially helpful if you want to
include feedback from members of your audience.
•Post-It flip charts. You write on the pages as you talk or
get feedback from the audience, then post the pages on the walls around
the room to let you or your audience refer back to points made earlier
in the presentation. Since they’re made with Post-It adhesive, you
don’t damage walls (though you may want to double check on expensive
wallpapers).
•A projector. Be sure your projector has the capabilities
to show your presentation correctly. Will the projector work in a
lighted room? Is its resolution high enough to show your photos or
graphics that require high resolution? Computer resolution can be
higher than projector resolution, so it could affect the view.
Projectors work with software programs other than PowerPoint. If I’m
giving a presentation on contact management I don’t need PowerPoint,
but I want the audience to see ACT! and Goldmine. The projector allows
me to show my computer screen to a larger audience. Some programs even
give me highlighter effects so I can pretend to be John Madden.
•A digital remote with a laser pointer. Using a remote with
your projector allows you to move away from the laptop and projector.
Walk around the room to use the flip chart pages you’ve hung up. Stand
beside a member of the audience for their feedback. The laser pointer
focuses the audience’s attention.
•Ovation by SeriousMagic. This software takes your
PowerPoint presentation and upgrades the graphics automatically. It
also includes a teleprompter and timer to improve your presentation. If
you do a lot of presentations, it is $100 well spent.
Be Prepared
•Practice giving your presentation. Will you be standing at
a podium? Do you need to walk around the room? How will you advance the
slides? Make your practice as “real life” as you can. You can’t control
every aspect of a presentation, but practicing as accurately as you can
will eliminate many nasty surprises.
•Visit the location ahead of time. Find out where the light
switches are and if you can close the curtains. How will the room be
arranged? Do the attendees have tables for note taking? Can you pass
around samples?
•Know your equipment. The price of projectors has dropped
so dramatically in the last couple of years that it is probably worth
it to buy your own projector if you make several presentations a year.
If you borrow equipment, schedule time to get familiar with it well
before the presentation. I recently sat in a meeting where they lost 20
minutes trying to connect the laptop to the projector. Do you think the
audience had a lot of confidence in their expertise in anything after
watching that debacle? Not to mention that they had to drop a full
third of their message and regain their composure.
•Organize your notes. Since you aren’t reading the words
showing on the screen, how are you going to remember what to say?
PowerPoint has a Note Page feature that allows you to write out your
points in relation to each slide. You can then print the Note Pages.
Some projectors even allow you to see the Note Pages while the audience
sees the slide only. Be sure there are numbers on your notes to keep
them in order. Every speaker has dropped their notes at least once.
It’s as sure as the sun rising in the east.
•Make sure you can read your notes. Ovation by SeriousMagic
includes a teleprompter feature. Be sure the font size is large enough
that you can read it standing up. Do you need to wear your glasses?
I’ll never forget the poor man whose helpful assistant had put his
presentation into a three-ring binder for him. Regretfully she chose an
8.5-by-9-inch binder! Trying to read that small print while standing
beside the projector was impossible. He probably still has a crick in
his neck.
•Film yourself. No, I’m not encouraging narcissism, I’m
giving you one of the most powerful tools you can use to improve your
presentation. You will learn fascinating things about yourself, such as
how often you say “um” or repeat yourself. You might not realize that
your knee bounces when you really get into your subject, or that those
certain earrings flop around your face when you talk!
•Dress professionally but comfortably. Try out the new
outfit you bought. You might love what you see—or be embarrassed. If
something about the outfit doesn’t work, you can correct it. And you
can certainly choose different jewelry. Speaking of a new outfit,
sometimes new clothes are not a good idea. It’s harder to appear
confident if you just popped the button on your slacks or the new shoes
are pinching your toes to distraction. Debut that new look in an easier
situation.
•Be careful what you eat and drink before your presentation.
Yes, it’s probably safer to skip the taco so it doesn’t end up on your
suit. But just as important, beware of foods that can result in hiccups
or belches. Choose beverages that moisten your throat without causing
it to film so you aren’t coughing or swallowing 10 times a minute.
Carry throat lozenges to prevent coughing or losing volume. Speaking to
an audience is tough on your voice.
•Know your audience! My PowerPoint presentation is going to
be different for an audience of architects versus an audience of
manufacturers’ reps. It will certainly be different if the audience is
over 60 or under 15. If you have a wide range, you can adjust the
presentation to include everyone at some point—but only if you know who
is listening.
One of the best features of PowerPoint is that it is so easy to
adapt a presentation to fit multiple audiences. Don’t show irrelevant
slides; hide them. Rearrange the slides to tailor the presentation to a
new audience. One presentation can become an infinite number of
presentations if you built a solid presentation to start with.
Remember that your presentation must be written from the audience’s
point of view. The point is what they want to know or need to know, not
what you want to tell them. Tell the audience why they want to listen
to you. Grab their attention by explaining what’s in it for them right
at the beginning.
•Take the circumstances into account. If you’re making a
presentation at 1 p.m. to an audience that just came back from lunch
after a four-hour morning session of PowerPoint presentations, don’t
use PowerPoint! Regardless of the value of your presentation or your
skill in front of an audience, they are going to be physically and
mentally worn down. Change your presentation to help them stay
involved. Use other tools. Are they eating while you’re talking? Then
give them handouts with the details you want them to have. Even rubber
chicken will distract them from the fine points.
Start Professionally and Finish Strongly
•Don’t apologize. Never start your presentation with an
apology. If you must apologize for something (starting late, a scratchy
throat, a spot on your shirt), save it for the end. The audience will
figure out on its own that your voice is not at its best. At the end
you can thank them for their patience with your scratchy throat instead
of starting off with a negative about yourself.
•Prepare an introduction. Write out your introduction even
if it is as simple as “Hi, I’m Bob Smith, managing partner with ABC
Company.” The person introducing you may be nervous. Help them get your
name right! Include details in the intro that tell the audience why
they’re listening to you. For example, “Bob Smith with ABC Company has
been an architect for 23 years and has won 47 design awards.”
•Lose the jokes. Jokes aren’t required if you aren’t a
stand-up comedian. If you aren’t positive that the joke will be a big
hit, don’t tell it. Many of us can’t tell a joke well, especially if
we’re nervous in front of a crowd. Sometimes the joke we like offends
someone else. It’s OK in your presentation to state a different
opinion, but giving a different opinion as a joke can often backfire.
However, featuring anecdotes or telling a story to illustrate your
point helps the audience remember your message.
•Enlist third-party credibility. Use links to Web sites,
portions of other people’s presentations, graphics, videos and so forth
to increase your credibility. I’ll listen if you tell me the typical
cost per square foot for a school is $X, but you’ll get more
credibility if you show me a scan of a report from a national education
publication.
•Summarize your key points for the audience to help them
tie all of the bits and pieces together. Restate the most important
concept or idea you want them to walk away with. Emphasize again what’s
in it for them.
•Include contact information in case anyone has follow-up
questions. Someone may be too shy to ask their question during the
presentation or they may be so impressed with your knowledge that they
want to schedule you for another audience.
•Thank your audience! Out of the 30 million presentations given today, they took the time to listen to you. Let them know you appreciate their time.
Categories: Writing